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Sky Racing World Enters the Brazilian Market in Partnership with Codere

Louisville, KY. December 14th, 2015 – Sky Racing World, a Louisville, Kentucky-based distributor of international horse-racing content to the Americas and subsidiary of leading Australian wagering operator Tabcorp, has announced a partnership with Codere, the Spanish multinational group and key player in the private gaming sectors of Europe and Latin America. With this new agreement, Sky Racing World will be providing wagering on Australian races exclusively to Brazil via Codere’s upcoming advance deposit wagering (ADW) brand Suaposta and various domestic tracks.

Founded in April 2014, Sky Racing World is the exclusive North and South American distributor of simulcasting on thoroughbred racing events in Australia, New Zealand and South Africa. A subsidiary of Melbourne, Australia-headquartered wagering and entertainment group Tabcorp, Sky Racing World provides live video streaming on races in these three international markets to more than 70 US-facing ADW brands as well as 425 retail outlets in the USA, Canada, Mexico and the Caribbean.

Following its partnership with Codere, Sky Racing World will provide live video streaming of Australian races to Suaposta, Codere’s ADW set to be launched in Q1 2016, and to various tracks operated by Codere’s partners, including the Jockey Club Rio Grande do Sul, in Porto Alegre, Brazil, and the Rio de Janeiro-based Jockey Club Brasileiro. The companies’ content distribution agreement allows Suaposta customers and visitors to these tracks to wager online on over 8,000 races taking place each year in Australia. The distribution of New Zealand and South African races will be forthcoming later in 2016.

Sky Racing World’s partnership with Codere represents an important expansion for the company into the South American market. Since 2014 Sky Racing World has been the exclusive North American distributor of Australasian horse racing with simulcast horse-wagering to ADWs and tracks in the US, Canada, Mexico and the Caribbean.

“Our partnership with Codere allows South American horse-racing bettors to wager for the first time on Australian races, which as in the US and North America, will diversify their choice rather than competing with the domestic racing schedule,” said David Haslett, President and CEO of Sky Racing World. “Codere’s strong position in Latin America and the brand’s relationships with iconic local racing venues make it an ideal partnership for us in the Brazilian market.”
For more information on Sky Racing World and the company’s partnership with Codere, please contact Sky Racing World.
About Sky Racing World
Founded in 2014, Sky Racing World is the exclusive North American distributor of thoroughbred and harness horse-racing from races taking place across Australia, New Zealand and South Africa.
The company, a subsidiary of Tabcorp, Australia’s biggest wagering and entertainment company, provides Australian, New Zealand and South African racing content for simulcast horse-wagering wagering to over 70 US-facing advance deposit wagering (ADW) brands, including NYRA Rewards, TVG, TwinSpires.com, Xpressbet.com and BetAmerica.com. In addition, Sky Racing World provides Australian racing content for simulcast horse-wagering wagering to over 425 horse-racing tracks and off-track betting (OTB) outlets in USA, Canada, Mexico and the Caribbean.
Contact Information
David Haslett
President & CEO
Sky Racing World
Tel. +1 (502) 568 1010
Email: haslettd@skyracingworld.com
Website: http://www.skyracingworld.com/ and https://www.tabcorp.com.au/
Twitter: https://twitter.com/RacingDownUnder
About Income Access
Income Access is a technology, digital marketing, and public relations agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.
Contact Information
Income Access Press Room
+1-514-849-8595
www.incomeaccess.com
Email: inquiries@incomeaccess.com

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